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The New Rules of Marketing and PR
320 pages | Publisher: Wiley | November 3, 2008 | Englis | ISBN-10: 0470379286 | PDF | 9MB
Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers
Jillian Michaels "Winning by Losing: Drop the Weight, Change Your Life"
Collins Living | English | 2007-11-01 | ISBN: 0060845473 | 272 pages | PDF | 1,5 MB
Few things in life are simple and straightforward, and losing weight is no different—it's not easy, and anyone who says otherwise is trying to pull a fast one. Winning by Losing is a comprehensive, inspirational, and real solution to your weight problems. Taking a triple-threat approach, Biggest Loser trainer Jillian Michaels identifies and illuminates the three keys to health and lasting weight loss so that you can become a winner in mind, body, spirit, and life. Focusing on both the psychological aspects of being overweight as well as nutrition and fitness, Jillian's program is designed to help you safely shed weight fast.
So, are you ready to chuck the excuses and the quick-fix fantasies and get real about what it takes to change your life for the better? If so, this is the book for you. Come on. Losing has never felt so good!
Grace Cheng - 7 Winning Strategies for Trading Forex: Real and Actionable Techniques for Profiting from the Currency Markets
Harriman House | 2007 | ISBN: 1905641192 | Pages: 260 | PDF | 6.94 MB
Many traders go around searching for that one perfect trading strategy that works all the time in the global FOREX (foreign exchange/currency) market. Frequently, they will complain that a strategy doesn't work. Few people understand that successful trading of the FOREX market entails the application of the right strategy for the right market condition. 7 Winning Strategies For Trading Forex covers: - Why people should be paying attention to the FOREX market, which is the world's largest and most liquid financial market - How understanding the structure of this market can be beneficial to the independent trader - How to overcome the odds and become a successful trader - How you can select high-probability trades with good entries and exits. Grace Cheng highlights seven trading strategies, each of which is to be applied in a unique way and is designed for differing market conditions.
Abe Cofnas, "The Forex Options Course: A Self-Study Guide to Trading Currency Options"
Wiley | 2008 | ISBN: 0470243740 | 218 pages | PDF | 12,1 MB
The Forex Options Course is a practical, hands-on guide to understanding and trading forex options. Designed to build a trader's knowledge base in a step-by-step manner, this reliable resource moves from the straightforward to the more sophisticated with discussions of everything from basic plain vanilla calls and puts to intriguing first-generation exotic binary options.
Organized as a self-paced guide, The Forex Options Course:
Lays out the key elements of forex options—from how option premiums are impacted by volatility to the basic elements of "the Greeks"
Highlights different forex option strategies and tactics
Breaks down essential forex market drivers
Reviews important chart patterns that identify conditions for entering a trade and display market sentiment
Learning about trading must be interactive, so throughout the book, you'll also find "assignments" that test your skills. They're designed to help you assess how well you understand the material, and guide you in finding and using valuable information for scanning currency conditions.
Filled with in-depth insights and practical advice, The Forex Options Course will help you develop the skills and strategies needed to succeed in today's dynamic forex market.
Thomas McCafferty, "Options Demystified"
McGraw-Hill | 2005 | ISBN: 0071454152 | 304 pages | PDF | 3,4 MB
Do you want to learn how to use options without getting lost in confusing theories and complicated math? Options Demystified takes the mystery out of options, providing you with concise descriptions of various option strategies and the basic knowledge you need to execute basic stock and commodity options trades. It also includes some of the more complex techniques like covered calls, spreads, straddles and hedges, and more.
This unique, step-by-step guide uses short, snappy explanations and easy-to-understand examples--along with chapter-ending quizzes and a 50-question final exam--to give you the confidence you need to begin trading options like a pro. More important, the author reveals the psychological side of trading, so you keep a clear head in the heat of trading. You'll know why today's smartest investors and traders rely on the versatility of the options marketplace--and how you can too!
Look inside for hands-on details including:
— What kind of person makes the most successful options trader — The pitfalls and mistakes that cost traders valuable time and money — Types of options-- stock, index, currency, financial futures, commodity, dealer, real estate, and employee incentive — Puts versus calls, buying versus selling, which to use, why, and when — Increasing income and limiting risk by selling covered options — The risk and reward of selling naked options and why this strategy is so dangerous — The importance of time and intrinsic value, and how to measure them using the delta factor — Rules governing price change--volatility, probability, and profitability — LEAPS, the Forex market, commodities and financial futures, and sample strategies to play these markets
A Currency Options Primer (The Wiley Finance Series) by Shani Shamah (Author)
Publisher: Wiley (March 19, 2004) | ISBN-10: 0470870362 | PDF | 1,6 Mb | 210 pages
"In recent years, currencies of major industrial nations have fluctuated widely in response to trade imbalances, interest rates, commodity prices, and political uncertainty. The pressure to maintain currency parity has led to the breakdown of many exchange rate mechanisms, and has forced the need for active foreign exchange hedging decisions to prevent the erosion of profit margins. To counteract this worldwide market volatility, currency options were developed as an alternative risk management tool to the spot and forward foreign exchange market, and owe their existence to the demands of foreign exchange users for alternative hedging and exposure management techniques. This essentially practical book gives a thorough and comprehensive guide to currency options, with clear explanations of the technicalities. It should become recommended reading for many business courses, and will be of interest to new recruits and junior members in investment and merchant banks; to Forex specialist firms; to Treasury institutions; and to investors who require a quick guide within a trading and sales environment. "
Online Forex Trading
Publisher: Atraczion | 2008 | ISBN: not set | PDF | 20 pages | 1.4 MB
Online Forex Trading by Advanced Currency Markets (ACM) is the one of the best place for forex trading. It also helps in maintaining forex market.Advanced Currency Markets (ACM) is an online currency trading company that offers Online Forex Trading, Currency Trading, Forex Currency Exchange, relevant analysis and market information, forex software, a 24-hour help desk and online forex trading facility to its clients.
FOREX traders - Steve Nison's Profiting In Forex DVD Workshop [Repost] Posted By : emeien_13 | Date : 29 Apr 2009 06:11 | Comments : 4
FOREX traders - Steve Nison's Profiting In Forex DVD Workshop | 2.5 GB | RS, HF
“Imagine Having Calm Confidence In Your Forex Trading Skills... Now You Can Use Candlestick Charts To Gain The Knowledge And Expertise Of A True Market Professional"
Late last year, I presented my FIRST EVER full day FX-specific seminar to a roomful of eager FOREX traders. (In fact, the live seminar sold out in just 2 weeks!)
I received so many requests to teach how to use candlestick charts with currency trading that I was practically forced to offer this seminar.
And to make sure that this information was available for every Forex trader who wants access to this valuable training, I had the full seminar recorded. Now this training is available as the brand new "Profiting in Forex DVD Workshop".
The full DVD Workshop gives you more than 6 hours of action-packed information designed to help you trade with more confidence and success.
Benn Steil, Robert E. Litan, "Financial Statecraft: The Role of Financial Markets in American Foreign Policy"
Yale University Press | 2006 | ISBN: 030010975X | 224 pages | PDF | 1,2 MB
As trade flows expanded and trade agreements proliferated after World War II, governments—most notably the United States—came increasingly to use their power over imports and exports to influence the behavior of other countries. But trade is not the only way in which nations interact economically. Over the past two decades, another form of economic exchange has risen to a level of vastly greater significance and political concern: the purchase and sale of financial assets across borders. Nearly $2 trillion worth of currency now moves cross-border every day, roughly 90 percent of which is accounted for by financial flows unrelated to trade in goods and services—a stunning inversion of the figures in 1970. The time is ripe to ask fundamental questions about what Benn Steil and Robert Litan have coined as “financial statecraft,” or those aspects of economic statecraft directed at influencing international capital flows. How precisely has the American government practiced financial statecraft? How effective have these efforts been? And how can they be made more effective? The authors provide penetrating and incisive answers in this timely and stimulating book.
The Compleat Day Trader Volume II
McGraw-Hill | 1998-07-01 | ISBN: 0070945012 | 232 pages | PDF | 8,6 MB
The Compleat Day Trader II builds on the ideas presented in Bernstein's first day-trading book, The Compleat Day Trader. This time around, Bernstein focuses on more advanced trading systems and places particular emphasis on the importance of self-discipline in day trading, and he zeros in on the best futures markets to trade, including the S&P 500, Treasury bonds, and European currencies.
Hit and Run Trading II: Capturing Explosive Short-Term Moves in Stocks by Jeff Cooper (Author)
Publisher: M. Gordon Publishing Group; 1 edition (July 1, 1998) | ISBN-10: 0965046168 | PDF | 6,5 Mb | 212 pages
Start making money immediately using the newest techniques and easy-to-master set-ups. "Hit and Run Trading II" contains17 newly revealed trading strategies - readily identifiable patterns you can count on consistently212 fact-packed pages in a big 8 1/2 x 11" format 22 fully illustrated chapters with 120 sample charts of actual tradesHis best learning sheets over the past year from his daily trading service - he acts as your personal coach on a daily basisPlus answers and insights to the most frequently asked questions about short-term trading.
Michael Gorham , Nidhi Singh, "Electronic Exchanges: The Global Transformation from Pits to Bits"
Elsevier Science | 2009 | ISBN: 0123742528 | 344 pages | PDF | 1,9 MB
Review
"Gorham and Singh have expertly sewn together the history of exchanges characterized by four words -- transformation, competition, demutualization and globalization. For both history buffs and those looking toward what the future may hold, Electronic Exchanges is well worth the read."
--William J. Brodsky, Chairman & CEO, Chicago Board Options Exchange
"Michael Gorham and Nidhi Singh have done a wonderful job. Electronic Exchanges is very informative and pretty much dead spot on."
--Harris Brumfield, CEO, Trading Technologies
"A thoroughly entertaining insight as to how we got to where we are today from a point where many of us started in this industry. Not only the what and when, but an enlightened rendition of the why."
--John McPartland, A key figure in Chicago Finance
"This is a wonderfully readable account of the way exchanges have evolved over the years and are continuing to evolve. Strewn with anecdotes, data and analytics, this book brings alive in a vivid and meaningful way the remarkable changes in the world of exchanges. An important book for both the lay reader and the practitioner."
--Ravi Narain, CEO, National Stock Exchange of India
"The history behind and transformation of exchanges is one of the most colorful components of the financial space. Authors Gorham and Singh have done a great job of catching that color in a form that will be appreciated by the novice as well as exchange veterans. Excellent work and a must read for anyone involved in financial markets."
--James E. Newsome, PhD, Board of Directors-CME Group
Million Dollar Traders 3/3 : Traders Posted By : accatone | Date : 25 Jun 2009 10:26 | Comments : 8
Million Dollar Traders 3/3 : Traders
AVI 656x368 | XviD 966 kbps | MP3 128 VBR | 59 min | Documentary BBC 2 | Aired : 27 Jan 2009 | 465 MB
Eight ordinary people are given a million dollars, a fortnight of intensive training and two months to run their own hedge fund. Can they make a killing?
The experiment reveals the inner workings of a City trading floor. The money is supplied by hedge fund manager Lex van Dam: he wants to see if ordinary people can beat the professionals, and he expects a return on his investment too. Yet no-one foresees the financial crisis that lies ahead.
The traders were selected in spring 2008, before the US credit crisis gathered pace. The successful candidates were chosen, trained and dispatched to their specially created trading room in the heart of the Square Mile. Among them are an environmentalist, a soldier, a boxing promoter, an entrepreneur, a retired IT consultant, a vet, a student and a shopkeeper.
The novice city traders are struggling to make it in the midst of a global credit crunch. With just a couple of weeks to go, the gap between those who are trading well and those who are not widens, and Lex Van Dam takes decisive action against the weakest in the group. By close of trading on the final day just three traders are left, but will they manage to make Lex a profit?
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