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Malcolm H. B. McDonald, Warren J. Keegan, "Marketing Plans That Work, Targeting Growth and Profitability"
Publisher: Butterworth-Heinemann | 1997-07 | ISBN 0750698284 | PDF | 240 pages | 2 MB
-Practical, step-by-step guide to marketing planning.
-Integrates useful parts of the marketing audit.
-Dynamic writing team of US professional and respected European marketing authority.
-Linked to EXMAR, a marketing plan software application.
For marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan. The whole process of marketing planning from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets is fully explained. There is also a section which provides a `this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background.
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Futures and Options Traders Magazine March 2009
PDF | Finance | 11.5 MB | RS.com+MU
Enhance your knowledge of futures and options trading by learning new and up to market and date strategies.
>>RS.com<<
PDF | English | 12.1 MB | 49 pages
Currency Trader is brought to you by the publishers of Active Trader and Options Trader magazines, the premier sources of trading concepts, market analysis and the news for stock, futures, and options traders.
Currency Trader is a monthly full-feature digital magazine covering trading strategies, systems, analysis and news and for FX and currency futures traders.
Download:
http://rapidshare.com/files/194150833/Currency_Trader_February_2009.rar
John F. Ehlers, "Rocket Science for Traders: Digital Signal Processing Applications"
Wiley | 2001-07-20 | ISBN: 0471405671 | 264 pages | PDF | 7,9 MB
Predict the future more accurately in today's difficult trading times
The Holy Grail of trading is knowing what the markets will do next. Technical analysis is the art of predicting the market based on tested systems. Some systems work well when markets are "trending," and some work well when they are "cycling," going neither up nor down, but sideways. In Trading with Signal Analysis, noted technical analyst John Ehlers applies his engineering expertise to develop techniques that predict the future more accurately in these times that are otherwise so difficult to trade. Since cycles and trends exist in every time horizon, these methods are useful even in the strongest bull--or bear--market.
John F. Ehlers (Goleta, CA) speaks internationally on the subject of cycles in the market and has expanded the scope of his contributions to technical analysis through the application of scientific digital signal processing techniques.
Enjoy this great book! Brought to you by SMIRK
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Mark Jurik - "Computerized Trading - Maximizing Day Trading and Overnight Profits", 1st Ed.
Publisher: New York Institute of Finance | Pages: 415 | December 1998 | ISBN: 0735200777 | PDF | 6.3 Mb
Mark Jurik taps into the minds of twenty experts who reveal their strategies for maximizing profitability using computerized trading systems. Unlike other books that discuss one or two of the many aspects of trading, Computerized Trading covers all of the key topics related to the trader's survival and profitability. Beginning with a discussion of the basic skills a trader needs to design a trading system, this user-friendly guide moves from advice for the novice just getting started to advanced system development and data modeling for the experienced trader. Written so even the most inexperienced trader will understand every step, the chapters combine to deliver the whole picture, including:
- Designing, testing, and analyzing trading strategies
- Coping with the psychological pressures that accompany different trading methods
- Controlling risk by applying a few basic rules and formulas
- Negotiating the best data feed deal
- Getting the right data, books and software
Complete with over 100 explanatory charts and diagrams, this book also contains several checklists to help traders monitor their progress in developing a trading system that works.
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David Loader - Understanding the Markets
Butterworth-Heinemann | 2003 | ISBN 0750654651 | Pages: 208 | PDF | 1.03 MB
An analysis of the major securities, derivatives and money markets from an operations point of view, 'Understanding the Markets' takes the reader through the major features and characteristics of the markets and the products. The relationship between the trading and dealing functions and the operations functions is examined and the issues discussed.
This book looks at the financial markets from the viewpoint of the person working in the operations functions that support the trading, dealing and investment processes, and as such is essential reading in order to fully understand the industry - an industry which has gone, and is still going through, much change.
As the markets undergo change so too do the administration, clearing and settlement functions, as the clearing houses, securities depositories and custodians merge and diversify. This is going to impact on the operations teams that support the trading, sales and retail business. A failure to be aware of and to understand the impact of changes in the markets will create massive problems, greater risk and ultimately financial losses. And yet the sheer size and diversity of the global markets, together with the rapid pace of change and expansion, and the increasing volume of transactions needing to be processed, presents a massive challenge to operations teams and managers.
Knowing how the markets work and what impacts on the operations team is crucial for managers and supervisors. In this book the author provides a full explanation of the markets and their impact in operations terms. So if you are about to embark on a career in operations 'Understanding the Markets' is essential reading. Alternatively, if you are planning a career as a dealer it will prove very useful in explaining the process that occurs after you have traded.
The definitive series of professional references for those finance professionals concerned with "Back office" or operations management unique to this industry.Presents concise references on the essential management functions such as technology, client services, and risk management for financial operations management professionals.A comprehensive resource from a leading financial management consultant for global banks and institutions.
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Wells Wilder, "The Delta Phenomenon or the Hidden Order in All Markets"
Publisher: Trend Research | 1991-05 | ISBN 9992823267 | PDF | 468 pages | 8.5 MB
As a successful trader for over ten years, I thought that I had seen about every price forecasting theory ever devised. This book proved that notion false. The Delta phenomenon (actually discovered by Jim Sloman) reveals a perfect order found in all markets that can be used to forecast turning points in price behavior. Any reader familiar with technical analysis will find this book to be a great asset to their trading library. However, this book is only recommended for those who are "serious" about technical analysis. The concepts contained in the "Delta Phenomenon" are sophisticated and a novice will not find this book helpful to their trading. Personally, I have not been able to use Delta to make money in the markets -- primarily because I use other methods that I am more comfortable with -- but the concepts revealed in this book have permanently changed how I look at price behavior.
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Trading on Momentum: Advanced Techniques for High Percentage Day Trading
Publisher: McGraw-Hill Companies | 2001-11 | ISBN: 0071395784 | PDF | 264 pages | 7.68 MB
Momentum stock trading can be one of the fastest and most lucrative ways to make money in the market. This book has good strategies that can help you in your trading efforts but I think it needs to get updated for the benefit of the readers.
We as traders need to constantly keep reading and testing setups and strategies because that's the only way to stay sane and profitable in this business. Fortunatly the internet has some pretty good places where you can gather great information and keep updated with profitable techniques. Some of those websites that I have found to be worthy when it comes to trading momentum stocks is MomentumStockTrading dotcom
When it comes to momentum trading the one thing that we need to keep in mind is that the market will present us with trading and investing opportunities all the time. Not all of them are good enough to consider or even look at. That's why it's vital to know what kind of setups and factors to look for before you enter the next trade.
Once you understand, test and master those setups and factors you can aspire to take advantage of hot stocks consistently either in premarket, market hours and after hours every week.
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Paolo Pezzutti, “Trading the US Markets: A Comprehensive Guide to US Markets for International Traders and Investors”
Harriman House | 2008 | ISBN: 1905641052 | 245 pages | PDF | 1 MB
In this comprehensive guide to U.S. markets designed for European traders and investors, Pezzutti offers information on market diversification, where to find the the greatest range of stock sectors, and much more.
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